The Seven Cs of Diamond Buying

When you are shopping for unique jewelry for yourself or as a gift, it's important to do your research to know what to look for. Buying a diamond ring in Chicago might feel daunting, but a little bit of knowledge can help you understand what you're looking at. Watch this video to learn about the seven Cs of diamond buying.

The four Cs of diamond buying that are the most well-known are cut, clarity, color, and carat weight. Jewelers use these grading measures to determine how valuable a diamond is. There are three more Cs that are discussed less often, but still relevant when you're buying diamond jewelry. The center stone is the focal point of a ring, and often determines the value of the entire piece. If you can't find a diamond ring to suit your liking, you can talk to a jeweler about creating a custom piece for you. Lastly, creativity counts when it comes to jewelry, so look for diamond rings, diamond necklaces, and other pieces that are slightly out of the ordinary so you can have a unique look.

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