Tips for Buying a Diamond Engagement Ring

Shopping for diamond engagement rings in Chicago is an involved process. But that doesn't mean it has to be stressful. Watch this video for tips on how to enjoy the shopping process as you select the perfect diamond ring in Chicago.

As you look at diamond engagement rings, ask your custom jeweler to show you each diamond in a variety of lighting conditions, ranging from bright light to dim light. Be sure to choose a diamond shape that matches her personality. Unique engagement rings come in many different designs, including square-cut and pear-shaped. Color is also important, because for some people the clear diamond color is not as appealing as ruby or sapphire. Cut quality affects beauty and value more than any other characteristic, so make cut a priority as you shop.

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